About Malen's

How did the idea to establish Malen's Natural Skincare come about?

My education in pharmacy, followed by 12 years in the cosmetics and pharmaceutical industries, training in formulation, a master's degree in business administration, and my passion for skincare... Over the years, all of these came together, and the idea for Malen's Natural Skincare was born.

The brand's establishment process

I founded the company in 2023. This was followed by a preparation period that lasted approximately two years. After the development of product formulations, many steps such as quality control and stability analyses, legal processes in compliance with the Ministry of Health's cosmetic regulations, and dermatological tests were completed, and by the end of 2025, the first products were ready to meet consumers.

The brand's purpose

My aim is to stand in a place that tells the truth in the confusing world of skincare, with its excessive product variety, misleading information, and trends; "Skincare is not difficult. Perfect skin is not real."

I want Malen's to be a brand that makes it easier to find the right product and makes skincare enjoyable and sustainable.

For this reason, when designing the products, I adopt three basic principles:

Versatile use:

It is possible to meet more needs with fewer products. Sometimes with multi-purpose products, and sometimes by combining multiple benefits in a single formula.

Skin-compatible formulations:

I believe in the power of plants and the guidance of science. I combine effective active ingredients with barrier-supporting lipids, soothing ingredients, and powerful botanical components. I prioritize developing products that are compatible with different skin types, including sensitive skin, and not including any unnecessary ingredients in the formulas.

Comfort of use:

"Skincare is sustainable through enjoyment, not discipline." I believe in this idea. Therefore, I prioritize developing formulas that absorb quickly, don't leave a greasy feeling, are scented with natural essential oils, don't peel, and are compatible with makeup and sunscreen.

I believe that everyone has the right to take good care of their skin and receive accurate information. I strive to do my best at every stage to offer products you can use with confidence.

Adhering to the principle of full transparency, you can find the complete ingredient lists and active ingredient percentages on the relevant product pages, and detailed information about all our ingredients in the Ingredient Library, easily accessible.

You can write to me about any questions you may have regarding skincare and products.

Warmly,

Pharm. Aysun Vanlı